CAPABILLITIES
MBI’s™ capabilities encompass a comprehensive suite of multi-channel data acquisition tools, leveraging cutting-edge technology to seamlessly integrate diverse data source. This holistic approach ensures that businesses can access and utilize vast amounts of data efficiently and effectively, driving better decision-making and fostering global partnerships.
KEY BENEFITS
Key benefits include swift and accurate processing of big data, in-depth statistical analysis and advanced predictive modelling. By monitoring key factors in real-time and generating models using sophisticated machine learning methods, organisations can implement a further dynamic business strategy.
OUR APPROACH
Our approach is rooted in partnering with clients from idea to impact delivery, assembling diverse teams of industry experts, strategists, sector specialists, technologists, and implementation specialists. By leveraging our broader ecosystem of tools and technologies, we empower organizations to evolve and thrive in an ever-changing environment.
ENHANCED CUSTOMER INSIGHTS & REAL-TIME INFORMATION
Advanced and predictive analytics provide businesses with valuable real-time insights into customer journeys, spending patterns, and behaviors. By leveraging these insights, companies can better understand customer needs and evaluate campaign performance, leading to more informed decision-making and improved business strategies.
ADVANCED SEGMENTATION & CUSTOMER INDIVIDUALIZATION
Utilizing data analytics enables businesses to perform advanced segmentation of customers into target groups and further individualize customers based on demographic characteristics, preferences, spending patterns, and frequency. This individualization allows for the personalization of customer experiences, leading to more targeted reward offers and increased customer satisfaction.
PERSONALIZED CUSTOMER ENGAGEMENT & BEHAVIORAL INFLUENCE
With the ability to send real-time notifications and personalized messages, companies can maintain customer engagement effectively. Behavioral analytics and advanced segmentation techniques empower businesses to deliver tailored rewards and offers, guiding customer behavior in a desired direction and adding significant value to their brand through personalized customer interactions.
COMPREHENSIVE CUSTOMER INSIGHTS
The CFT provides valuable real-time insights into customers' experiences, perceptions, and expectations regarding quality and service. It consolidates data on complaints, preferences, loyalty and rewards, ad and campaign evaluations, new launches, and brand connectors and disconnectors. This unified solution for comments, reporting, and metrics supports thorough research and analysis, offering a holistic view of customer feedback.
ΕΝΗΑΝCING CUSTOMER RETENTION & ENGAGEMENT
The Customer Feedback Tool (CFT) is designed to improve customer retention and add lifetime value. By directly engaging with target consumers, it encourages them to interact with brands, fostering stronger relationships and loyalty. This engagement ensures customers feel valued and heard, leading to increased brand loyalty and retention.
REAL-TIME CONNECTION & SERVICE QUALITY IMPROVEMENT
The tool enables companies to maintain a direct, immediate connection with customers, empowering them to enhance the customer experience and service quality. Live reporting and automatic feedback monitoring, along with pre-defined red flag alerts, facilitate the creation of tailor-made reports for multiple management levels. This allows for proactive responses and informed strategic business decisions.
INFORMED STRAGETIC DECISIONS
By providing live, real-time reporting and feedback monitoring, the CFT ensures that management at all levels is promptly informed of any quality shortfalls. This capability supports the delivery of tailor-made reports that endorse strategic business decisions and facilitate immediate corrective actions, ultimately improving service quality and customer satisfaction.
REAL-TIME DATA COLLECTION BY MYSTERY SHOPPERS
Data will be recorded in real time by mystery shoppers, ensuring a reliable and objective method to comprehensively evaluate the in-store experience. This approach allows for immediate and accurate capturing of customer interactions and store conditions.
PERSONALIZED TRAINING FOR RESEARCHERS
To ensure the successful and high-standard completion of the project, experienced researchers who will conduct the mystery shopper visits will undergo specialized training. This training prepares them to execute their tasks effectively, aligning their efforts with the project demands.
DEFINED PARAMETERS & QUESTIONNAIRE DESIGN
Based on the prerequisites and specifications provided, relevant variables are identified, and parameters for investigation are defined. The questionnaire is then designed according to these specified variables and research objectives, ensuring it effectively addresses all necessary aspects.
ELECTRONIC QUESTIONNAIRE FOR ENHANCED RELIABILITY
The electronic questionnaire for the project will incorporate specific characteristics proven successful in previous similar projects. These features help reduce errors and increase the reliability and validity of the findings, contributing to more accurate and dependable research outcomes.
Compatible with the Android & Apple operating system.
Ability to download and send via 3G data.
Ability to support different types of questions.
Ability to upload pictures and audio.
Ability to showcase video ( in order to be evacuated)
Automated control - validation of data.
Ability to extend, modify etc through the use of a specialised software, even while completing the questionnaire.
Since the software offers the possibility to follow the data in real time, quality control is easier and more effective.
On an employee/researcher level:
On an electronic level:
The formulation of a highly trained project team.
Installed system for verification of the date and time of each electronic questionnaire's completion.
Installed system for the calculation of each visit's duration.
Automated system to control for the penetration of inaccurate data:
Sample control through personal visits by the researcher's supervisors.
Validation of data
Coherent quality control of the data.
Automated procedures for the correction of logical errors.
Daily report of the daily progress of the project team.
Automated procedures for the processing, correction and verification of information.
Updates on the project team's performance, including reports on errors and their immediate adjustment.
Quality control procedures are implemented with great attention to detail as they form the basis for ensuring the enduring reliability and validity of the research project. The Field Manager along with our experienced team of Data Analysts will have the responsibility for the implementation of the project.
ADDITIONAL FEATURES
365 REAL-TIME REPORTING
Capability of monitoring customer's expectations and experience on a daily basis.
360° TOUCHPRINTS
Capability of monitoring customer's journey.
RED FLAG ALERTS
Capability to generate urgent notifications.
EMBRACING TRANSFORMATIVE BUSINESS MODELS
Modern businesses increasingly understand that in order to thrive in a new, connected, and globalized world, they must play a key role in the successful adoption of new transformative business models that set sustainability at the core. Development and growth cannot be achieved without responsible management models that incorporate sustainability, in order to retain the “social license” to operate. This is a message that businesses are beginning to internalize.
ALIGNING WITH SUSTAINABLE DEVELOPMENT GOALS [SDGs]
Businesses are using the Sustainable Development Goals (SDGs) as a roadmap for increased shareholder value. By integrating sustainability into their core strategies, companies ensure responsible growth and enhance their ability to thrive in the modern world. This alignment helps businesses meet stakeholder expectations and build a more resilient foundation for future success.
A SEQUENTIAL APPROACH
The Sustainability Journey™ consists of 8 sequential steps. Depending on the level of maturity of each business, it is possible to enter the journey and start using the tool starting from any intermediate step. However, this presupposes that the company will submit for integration the results of the work it has already implemented and completed for incorporation within the electronic platform. In addition, in order to fully utilize the tool and regardless of the point of entry, it is recommended that the company complete the implementation of all remaining steps up to the eighth step.
METHOD:
Emotions Analytics software can be installed at any camera facing your current or potential clients, analyzing their emotions in real time.
This is achieved with the use of Facial Emotion Recognition, in addition to Eye Tracking devices, which provide valuable information on how people feel, in real life and in real time.
This is achieved with the use of Facial Emotion Recognition, in addition to Eye Tracking devices, which provide valuable information on how people feel, in real life and in real time.
The Facial Action Coding System can capture the expressions of any face and transform the data into coherent emotional states by using algorithms, while the Eye Tracking devices can do so by identifying where a customer fixes their gaze.
This helps businesses to stay ahead of competition by re-designing their facilities per their clients’ preferences and as a result creating the ultimate living experience.
Businesses can examine new concepts and layouts of their facilities, and present potential designs for comparisons, to investigate how the new features are perceived by the interested parties.
Building a traffic data history also allows organisations to monitor over time the changes in their clients’ preferences, allowing them as a result to modify their designs or enhance the properties of a specific facility.
ROUTE MAP
CUSTOMER FLOW
QUEUE MONITORING
PEOPLE COUNTING
ZONE ANALYSIS
HEAT MAP
Enhance Customer Experience
Optimize Performance
Increased Sales ( Profitability )
Optimize Operational Activities
