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MARKET RESEARCHCyprus
The Market Research Unit provides full range market research solutions, specializing in both qualitative and quantitative research methodologies.

EXPERTISE
BRAND AND
COMMUNICATION
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RESEARCH
MEDIA
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EFFECTIVENESS
KEY
PERFORMANCE
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INDICATORS
CUSTOMER
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SATISFACTION
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INDICATORS

IMR is active in various sectors,
such as technology, financial/banking,
mass media, European funding, government,
education and FMCG.

POLITICAL
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SURVEYS-
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EXIT POLLS
INNOVATION &
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PRODUCT
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DEVELOPMENT
LOYALTY
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RESEARCH
EDUCATION &
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SOCIAL SURVEYS

“Research is creating new knowledge.”
Neil Armstrong.
METHODOLOGIES
Qualitative
FOCUS
GROUPS
WORKSHOPS
IN DEPTH
INTERVIEW
OBSERVATION
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STUDIES

Quantitative
CAPI
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Computer Aided
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Personal Interview
CATI
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Computer Aided
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Telephone Interview
AUDIENCE
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MEASUREMENTS
MYSTERY
​
SHOPPING

"Knowledge is power"
Contact Us
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