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MARKET RESEARCHCyprus

The Market Research Unit provides full range market research solutions, specializing in both qualitative and quantitative research methodologies.

EXPERTISE

BRAND AND

 

COMMUNICATION

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RESEARCH

MEDIA

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EFFECTIVENESS

KEY

 

PERFORMANCE

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INDICATORS

CUSTOMER

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SATISFACTION

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INDICATORS

IMR is active in various sectors,

such as technology, financial/banking,

mass media, European funding, government,

education and FMCG.

POLITICAL

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SURVEYS-

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EXIT POLLS

INNOVATION &

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PRODUCT

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DEVELOPMENT

LOYALTY

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RESEARCH

EDUCATION &

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SOCIAL SURVEYS

“Research is creating new knowledge.”

Neil Armstrong.

METHODOLOGIES

Qualitative

FOCUS

 

GROUPS

WORKSHOPS

IN DEPTH

 

INTERVIEW

OBSERVATION

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STUDIES

Quantitative

CAPI

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Computer Aided

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Personal Interview

CATI

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Computer Aided

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Telephone Interview

AUDIENCE

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MEASUREMENTS

MYSTERY

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SHOPPING

"Knowledge is power"
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13, 28th October Avenue, Engomi, Nicosia, 2414 Cyprus

T: +357 22265150   |   F: +357 22256530
Opening Hours: 8:30 AM – 17:30 PM

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