13, 28th October Avenue, Engomi, Nicosia, 2414 Cyprus

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MARKET RESEARCHCyprus

The Market Research Unit provides full range market research solutions, specializing in both qualitative and quantitative research methodologies.

EXPERTISE

BRAND AND

 

COMMUNICATION

RESEARCH

MEDIA

EFFECTIVENESS

KEY

 

PERFORMANCE

INDICATORS

CUSTOMER

SATISFACTION

INDICATORS

IMR is active in various sectors,

such as technology, financial/banking,

mass media, European funding, government,

education and FMCG.

POLITICAL

SURVEYS-

EXIT POLLS

INNOVATION &

PRODUCT

DEVELOPMENT

LOYALTY

RESEARCH

EDUCATION &

SOCIAL SURVEYS

“Research is creating new knowledge.”

Neil Armstrong.

METHODOLOGIES

Qualitative

FOCUS

 

GROUPS

WORKSHOPS

IN DEPTH

 

INTERVIEW

OBSERVATION

STUDIES

Quantitative

CAPI

Computer Aided

Personal Interview

CATI

Computer Aided

Telephone Interview

AUDIENCE

MEASUREMENTS

MYSTERY

SHOPPING

"Knowledge is power"

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