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MARKET RESEARCHCyprus
The Market Research Unit provides full range market research solutions, specializing in both qualitative and quantitative research methodologies.
EXPERTISE
BRAND AND
COMMUNICATION
RESEARCH
MEDIA
EFFECTIVENESS
KEY
PERFORMANCE
INDICATORS
CUSTOMER
SATISFACTION
INDICATORS
IMR is active in various sectors,
such as technology, financial/banking,
mass media, European funding, government,
education and FMCG.
POLITICAL
SURVEYS-
EXIT POLLS
INNOVATION &
PRODUCT
DEVELOPMENT
LOYALTY
RESEARCH
EDUCATION &
SOCIAL SURVEYS
“Research is creating new knowledge.”
Neil Armstrong.
METHODOLOGIES
Qualitative
FOCUS
GROUPS
WORKSHOPS
IN DEPTH
INTERVIEW
OBSERVATION
STUDIES
Quantitative
CAPI
Computer Aided
Personal Interview
CATI
Computer Aided
Telephone Interview
AUDIENCE
MEASUREMENTS
MYSTERY
SHOPPING
"Knowledge is power"
Contact Us
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